Things that matter!!

“How much?” is a question we come across time and again in our everyday lives. Everything (almost) comes at a price. It is one of the most conspicuous P’s in any company’s marketing strategy (the others being place, product and promotion). Money is one entity that inevitably becomes a criterion in any of our choices. We are in a constant endeavor to minimize what we spend and to maximize what we get. The thrill in this endeavor is unparalleled. A lot of boasting comes tied up in this process. Whether it is getting a product for the cheapest available price or for showing off in a branded costly shirt, this is a platform to portray one’s prominence in the immediate society.

Why does this entity hold so much weight? Why do people who have this entity in abundance never seem to get satisfied? Why is the thirst for acquiring money never gets quenched for any individual? Why is power always associated with this entity and social prominence too? There are no satisfying answers for the above. There is always a relative angle applied to this mystifying concept. ‘Abundance’ is a relative word. Only when one makes a transition from lower class to middle class to upper class, does he realize what he thought would be ‘enough’, never was.

This entity becomes the tool for the creation of many undesirable turbulence between people and many have ended up losing their peace, thoughts and life overall in this endeavor. That it can trouble even the most trusted relationships give it an unbracketed ostentatious power. Any individual becomes modest captured within its limits. So should we allow ourselves to succumb to this omnipresent entity? Is there a way to detour the evils associated with this or if not how can one equip oneself to face it bravely?

Well there is certainly a way. To be satisfied with the things you possess and aspire for only those that lie within reach of your purchasing power. Easily said? There are small things we can ‘sacrifice’ of course. Why need a Wi-Fi enabled mobile when you can access Internet in your laptop? Why go for high-end cars when the medium ones with better efficiency will suit you fine? These are some desires of an individual can seem to be ‘greedy’ to others. Once some of these are controlled and withheld, we can actually see a lot of happiness flowing untroubled in our lives.

Note: The author himself is in a state of confusion. Known for his conservative approach towards spending money, he has been credited with some big amount of money as salary today. How is he going to spend or is he going to? Suggestions welcome. (don’t ask for treats though!)